Plenty of marketplaces have launched here and faded. We think that's because they copied the playbook from somewhere else: card-only checkout, national delivery on day one, trust as an afterthought.
Musika is built the other way round. Cash on delivery is a first-class option, not a workaround. Delivery rolls out city by city, starting where couriers can actually reach you the same day. Every seller is verified before they list, every handoff is confirmed with a code and a photo, and sellers only get paid once you have your order.
It's a marketplace for makers and small businesses — ceramics, textiles, jewelry, homeware — that would otherwise only reach the people who happen to walk past their stall.